The Sport Marketing Playbook: Advanced Strategies and Tactics

[0.50] credits · Graduate

This course provides an advanced perspective of historical, contemporary, and future issues and trends in sport marketing, equipping students with skills in marketing, sponsorship, and brand management to work in the dynamic and competitive sports industry. This course includes not only a review of introductory sport marketing terms, concepts, and key sport marketing theories and frameworks, but also progresses to advanced concepts through the semester.