Crisis Communications

Harvard HKS

Reputations and brands take years to build – but can be damaged in hours. In those moments, communications is not just important – it is decisive.This course examines how organizations, political leaders, campaigns, and companies communicate during moments of crisis, when decisions are made under pressure and scrutiny is intense. In today’s fast-moving media environment - driven by real-time news cycles and social media amplification - small issues can quickly escalate into significant…