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MARK 50104A

Strategy and Marketing Intelligence

2 credits · MBA

This course prepares managers for the reflection, design and deployment of intelligent strategic marketing plans documented by secondary and primary data.

Prerequisites & course information

Course in French : MARK 50104 Préalable(s) : MNGT 56126(A)(Co) ou être admis au programme 3792 - Visiteur - Entente mobilité.

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