MARK 60106A
Online Retailing
This course has two main objectives: 1) Learn about the most recent scientific research about online retailing and 2) Transfer and use this scientific knowledge to develop online retailing strategies and tactics to help retailers attract, convert, and retain customers.
Prerequisites & course information
Course in French : MARK 60106 A laptop configured according to the School's technology specifications is required for this course.
Sources
- Course catalogue ↗2026-2027