Advanced Social Media Management

3 Credits.

In today’s complex digital media environment, companies and organizations expect communication practitioners to possess advanced social media management skills. Students in the Advanced Social Media course will gain in-depth knowledge of social media ecosystems, social business models, and digital media policy and law. In addition, students will have an opportunity to analyze quantitative and qualitative data to extract audience insights, develop and implement strategies, create engaging content and messages, and ultimately become skilled social media practitioners.