Branding and Advertising

3 Credits.

Branding and advertising are major components of any business or non-profit organization. Showcasing products and services in creative ways increases visibility and improves sales. Thiscourse teaches students how to develop brands, create concepts and develop advertising campaigns. Students also learn practical tips including how to organize a creative department,write a creative brief, create budgets and time-lines, research and purchase visual imagery, and how to determine appropriate media for particular branding and advertising campaigns.