Global Immersion: Navigating Innovation in India

2 Credits.

This course offers students an immersive experience in India, a dynamic and rapidly growing economy. Students will explore the Indian innovation ecosystem, gaining insights into the unique consumer preferences, cultural nuances, and business practices that drive success in this diverse market. Through incubator and customer visits, guest lectures, and hands-on activities, students will deepen their understanding of how to navigate the complexities of doing business in India. The course culminates in an entrepreneurship challenge where students will pitch a startup idea—either a novel concept or an adaptation of a successful US model tailored to the Indian market. This experience will equip students with the knowledge and skills needed to thrive in a global business environment, particularly within the context of emerging markets.