Global Immersion: France - Strategic Brand Management

2 Credits.

This course offers students a global perspective on strategic brand management. Students will develop competence in formulating, implementing, and evaluating brand strategies in an international context. Through a combination of interactive in-person learning activities and a week-long immersion in France,students will gain insight into the cultural underpinnings of strategic brand management, and understand effective approaches to build brands, drive growth, attain competitive advantage, and sustain brand success.