Lab to Market: Navigating the Technology Commercialization Journey at Johns Hopkins

2 Credits.

In this highly interactive and intensive weekend course, students will work directly with Johns Hopkins researchers and the university’s technology transfer office to evaluate the commercial potential of emerging technologies. Students will apply frameworks from market analysis, innovation strategy, and technology commercialization to assess real inventions developed at Johns Hopkins. Working in teams, students will define the commercial problem being solved, identify target customers, analyze the competitive landscape, estimate market opportunity using TAM/SAM/SOM frameworks, and develop a commercialization strategy tailored to the opportunity. The course is structured as an immersive commercialization bootcamp combining short instructional sessions, workshops, inventor meetings, and team-based project work. The course is designed for students interested in innovation, entrepreneurship, consulting, or technology strategy, and provides hands-on experience evaluating early-stage technologies under uncertainty.