Advertising & Integrated Marketing Communication

3 Credits.

Working with a government (DHS, FBI, The Navy) or for-profit client, students in this class will hone leadership and oral and written communications skills, manage multidisciplinary teams, produce deliverables, oversee a timeline, allocate a budget and analyze key performance indicators/results. The project culminates with an oral presentation to the client. Required prerequisite: EN.660.250 .