Fundamentals of Product Management

3 Credits.

This course provides a comprehensive, hands-on introduction to the fundamentals of product management and the full product lifecycle—from problem identification and customer discovery to product design, development, and go-to-market planning.Students work in small teams to simulate the end-to-end product ideation and development process: identifying a market problem, understanding customer needs, defining product requirements, building prototypes, and crafting a go-to-market strategy. Throughout the course, students will engage with industry experts and guest product managers who share real-world insights and feedback.By the end of the course, students will have gained not only practical experience but also the skills, tools, and mindset required to succeed as product managers in a variety of industries.