Crisis Communications

3 Credits.

This course will unpack the elements of successful crisis communication in both the private and public sectors, offering a detailed review of the three principal types of crises that emerge with increased regularity in the worlds of business, entertainment, politics and government. Through the application of contemporary and historical case studies – both positive and negative - this course will provide students with the distinguishing characteristics of each crisis category. From there, we will assess both the risks of catastrophic consequence and the potential for recovery for the protagonist and provide time-tested strategies for the successful management and resolution of each scenario.