Marketing in and for Public Health

3 Credits.

Introduces students to marketing concepts in health care through readings, guest speakers, small group exercises and individual study. Prepares students to conduct a situational analysis, understanding the market and consumer behavior as well as assessing the capabilities of the organization. Explores primary and secondary market research techniques. Discusses marketing strategy, including positioning and branding, program/service development, pricing, distribution, and promotion. Explains evaluation and measurement methods.