Health Communication Programs II: Implementation and Evaluation

4 Credits.

This two-term course focuses on the design, implementation, evaluation, and critique of communication programs designed to influence health behavior and improve public health. Emphasis will be on the step-by-step process of (1) formative research and situation analysis (including use of conceptual frameworks, qualitative and quantitative audience research, and assessment of the media, policy, and services environment), (2) theory-based and evidence based strategic design, (3) message development, pretesting, and materials production, (4) program implementation and monitoring, and (5) theory-based program evaluation, utilization and dissemination of findings.