Effective Risk Communication

2 Credits.

Prepares students to develop effective risk communication strategies using digital media. Emphasize practical theories of social and behavioral change which are intuitive and can be applied by practitioners in LMICs. Teaches not only how to increase the motivation to adopt healthier behavior, but also how ability factors due to inequities inhibit behavioral adoption and the extent to which communications interventions can address these barriers. Teaches the strengths and limitations of digital behavior change approaches, the current state of the literature on digital interventions, and how the effectiveness of digital interventions can be augmented