Methods for Conducting Social Media Analysis of Public Health Content

3 Credits.

Provides applied training in mixed methods approaches for public health leadership and practice, integrating qualitative and quantitative data to inform decision-making and communication strategies. Teaches students to analyze health-related social media content using data mining, descriptive analytics, qualitative coding, and rhetoric analysis. Emphasizes culturally responsive, community-centered approaches, and culminates in a hands-on mixed methods project that translates digital insights into actionable recommendations for public health practice, policy, and education.