Designing Health Communication Programs for Social and Behavior Change

4 Credits.

Presents a multi-step strategic approach, called the P-Process, for designing, implementing, evaluating, and critiquing health communication programs. Explores the P-Process and walks students through each step, from the formative research stage to and discussion of monitoring and evaluation indicators to design pretest and implementation. Provides the opportunity to design a health communication program for a behavioral or normative public health challenge. Recognizes communication as a science and an art and emphasizes that importance when developing communication interventions that address health behaviors.