Strategic Communication Planning

4 Credits.

Focuses on the step-by-step design, implementation, evaluation, and critique of communication programs designed to change behavior relevant to tobacco control Allows students to create actual health communication campaigns guided by P-Process worksheets. The course will explore the concept of stages applied to tobacco control – strategic defensive, stalemate, strategic offensive and consolidation. At the individual level, the course will sharpen approaches to specific audience segments such as non-smoker unlikely to smoke, non-smoker likely to smoke, occasional smoker and established smoker.