Product Innovation and Marketing Strategies

3 Credits

Introduction to the key elements in a company's marketing framework. Focus on defining marketing, analyzing the market competitors, developing effective marketing strategies, segmenting the market, creating customer value, delight and loyalty, analyzing consumer and business markets, creating brand equity, and managing an effective marketing program to deliver the right products or services to the right audience at the right place, at the right price and the right time. Experiential learning through the development of a marketing plan. Prerequisites: BUS 126