Marketing Essentials for Executives

3 Credits

The course equips professionals with emerging and time-tested marketing management principles and techniques for the changing world shaped by technological advances, social media, and unprecedented amounts of data. From decisions on targeting to developing and communicating brands’ value propositions, professionals will examine the ways in which marketing creates a lasting strategic impact. Participants will engage in a dynamic learning environment that uses the latest case studies, readings, simulations, and other learning modules to apply marketing knowledge for solving complex problems.