Sports Business Management

3 Credits

This course examines management and business challenges in intercollegiate athletics, professional sports, and Olympics. Students will gain knowledge on how individuals, teams, and leaders work together to achieve goals in these complex environments. Key topics include but are not limited to evidence-based management and marketing, strategy, leadership, motivation, learning and decision-making, teams, ethics, AI, and current trends. Prerequisites: ENTP 101 or MGT 043 or MGT 243