Entertainment Marketing

3 Credits

This course explores the fast‐paced world of entertainment marketing, from artist branding and music/film promotion to licensing, distribution, and event production. Students analyze how leading entertainers, such as Taylor Swift, Lady Gaga, Jay‐Z, and Beyoncé, build brands and connect with fans. Through case studies, projects, and promotional campaigns, students gain practical insights into industry strategy. Guest speakers from film, music, and digital media, along with exclusive NYC visits to major entertainment hubs like NBC Universal, provide rare, behind‐the‐scenes perspectives. Prerequisites: MKT 111 or MKT 011