Population Health and the Media

3 Credits

This course explores the importance of the relationship that health organizations have with the media and the powerful role it can play in what a population deems important in public health. We will examine how mass media campaigns have been used to change behaviors: tobacco, alcohol and drug use; lowering risk factors for heart disease and diabetes; and even road safety to produce life-saving changes in large populations as well as to manage national and worldwide health crises.