Introduction to Survey Research

4 Credits

Surveys are important tools to provide us information about the world around us, from general populations’ values and attitudes to consumers’ behaviors. This course introduces the basic concepts and skills of survey methods, including questionnaire design, sampling procedure, implementing the survey, and evaluating quality of survey results. Through designing and conducting a survey of Lehigh students on topics of class’ own choosing, students will be critical readers of any survey data, and be able to design and conduct original surveys. Attribute/Distribution: CC, Q, SS, SW