Text Analytics for Business

1.50 credits · Graduate

This course will introduce students to the principles and methods of text mining to analyze unstructured text. Topics such as sentiment analysis will be examined as well as other business applications. The emphasis will be on the application of the methods and interpretation of results through scenarios and cases, rather than on the underlying theory. Students will be asked to complete at least one assessment piece that requires them to apply the concepts learnt in the course to their major.