MKT 3242
Brand Management
Examination of the holistic and integrative considerations that affect brand management. May not be held with MKT 3240 when titled "Branding".
Prerequisites & course information
PR/CR: A minimum grade of C is required unless otherwise indicated. Prerequisites: MKT 2210 (D) or MKT 2211 (D). Mutually Exclusive: MKT 3240
Sources
- Course catalogue ↗2026-2027