MKT 4210
Strategic Marketing
An examination of the formulation and implementation of strategies and tactics marketing managers use to reach the marketing objectives of the organization. Uses qualitative and quantitative analyses to develop critical and ethical thinking essential for making strategic marketing decisions. May not be held with MKT 4211 .
Prerequisites & course information
PR/CR: A minimum grade of C is required unless otherwise indicated. Prerequisites: [( MKT 3220 (D) or MKT 3221 (D)) and ( MKT 3230 (D) or MKT 3231 (D))] and a minimum of 70 credit hours of university level courses, or permission of department. Equiv To: MKT 4211
Sources
- Course catalogue ↗2026-2027