MKT 7200
Decisions and Concepts in Marketing
Application of the principles of marketing from a managerial viewpoint; emphasis on marketing planning, strategy, and control; and appraisal of the effectiveness of marketing activities.
Prerequisites & course information
PR/CR: A minimum grade of C is required unless otherwise indicated. Prerequisite: MKT 7010 (formerly MKT 6080).
Sources
- Course catalogue ↗2026-2027