Business of CRM

3 Credits

An overview of the skills necessary for success in managing a CRM program. Students will learn how CRM organizations market and manage clients, prepare and submit budgets and proposals, and coordinate technical staff to successfully complete projects. Topics will address the range of issues that owners and managers are confronted with in their oversight of projects, including the management of employees, ethics and professional responsibilities, ensuring health and safety, and meeting the many contractual obligations of CRM projects.