BMGT 456
Customer-Centric Innovation
Addresses the management of new products and services with a focus on the innovation process, specifically the development and launching of new products or services: Opportunity Identification, Concept Generation, Design, Testing and Launch.
Prerequisites & course information
Prerequisite: BMGT350 . Credit Only Granted for: BMGT352, BMGT382 or BMGT456 . Formerly: BMGT352.
Sources
- Course catalogue ↗2026-2027
- Catalogue entry ↗
Catalogue variants
- Customer-Centric Innovation · 3 Credits