BMIN 355
Foundations of Marketing for Non Business Majors
Introduces the concepts and principles of marketing. Provides an overview of all the concepts in marketing including relationship marketing, product development, pricing, promotion, marketing research, consumer behavior, international marketing, distribution and internal marketing to employees.
Prerequisites & course information
Restriction: Must not have completed BMGT350 ; and must not be a major in the R.H. Smith School of Business. Credit Only Granted for: BMIN355 , BMGT355 or BMGT350 . Formerly: BMGT355. Additional Information: Course does not apply to a Smith School degree. BMGT350 may substitute for BMIN355 .
Sources
- Course catalogue ↗2026-2027