Pricing and Revenue Management
Specialized course on pricing and revenue management (PRM) that provides students with tools and principles, drawn from several disciplines (Operations, Microeconomics, Decision Modeling, Statistics, Marketing, IS) to make effective pricing decisions. Topics covered include economics of pricing, strategy and tactics of PRM, pricing optimization, differentiated pricing, dynamic pricing, mark-down pricing, legal and ethical issues in models/methods used in making effective PRM decisions and managerial or organizational factors that hold the key to success in execution of PRM.
Topics
- economics of pricing
- strategy and tactics of PRM
- pricing optimization
- differentiated pricing
- dynamic pricing
- mark-down pricing
- legal and ethical issues in models/methods used in making effective PRM decisions and managerial or organizational factors that hold the key to success in execution of PRM
Topics explicitly listed in official catalogue description
Prerequisites & course information
Prerequisite: BUSI630 . Restriction: Must be in a major in BMGT-Robert H. Smith School of Business; or permission of BMGT-Robert H. Smith School of Business. Credit Only Granted for: BUDT758D or BUDT775 . Formerly: BUDT758D.
Sources
- Course catalogue ↗2026-2027