Healthcare Operations Management and Marketing

3 Credits

Introduction to a variety of tools that have been used to minimize waste and create value in the healthcare sector. These tools can also be applied to organizations outside of the healthcare sector. This course will focus on two critical aspects marketing in the context of hospitals and other health delivery organizations: service quality and customer relationship management. This course provides insight into the critical strategic decisions that healthcare managers must make as they seek to improve the performance of their organizations and attract and retain customers.