BUSM 622
Managing Digital Business Markets
The objective is to understand the strategic and tactical issues involved in managing digital businesses and markets. Also, some of the characteristics of digital businesses and markets that make them unique and understand how companies can best manage them will be examined.
Prerequisites & course information
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business. Credit Only Granted for: BUSI622 or BUSM622 .
Sources
- Course catalogue ↗2026-2027