BUSM 703
Marketing Strategy
A capstone marketing course. Marketing strategies designed to manage products in selected market segments. Topics covered include competitor analysis, buyer analysis, market segments, and product strengths and weaknesses; product related issues are identified and marketing strategies developed, assessed and implemented.
Topics
- competitor analysis
- buyer analysis
- market segments
- and product strengths and weaknesses
- product related issues are identified and marketing strategies developed
- assessed and implemented
Topics explicitly listed in official catalogue description
Prerequisites & course information
Prerequisite: BUSM612 . Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business. Credit Only Granted for: BUMK757 or BUSM703 .
Sources
- Course catalogue ↗2026-2027