Pricing and Revenue Management
Specialized course on pricing and revenue management (PRM) that provide students with tools and principles, drawn from several disciplines (Operations, Microeconomics, Decision Modeling, Statistics, Marketing, IS) to make effective pricing decisions. Topics covered include economics of pricing, strategy and tactics of PRM, pricing optimization, differentiated pricing, dynamic pricing, mark-down pricing, legal and ethical issues in models/methods used in making effective PRM decisions and managerial or organizational factors that hold the key to success in execution of PRM.
Topics
- economics of pricing
- strategy and tactics of PRM
- pricing optimization
- differentiated pricing
- dynamic pricing
- mark-down pricing
- legal and ethical issues in models/methods used in making effective PRM decisions and managerial or organizational factors that hold the key to success in execution of PRM
Topics explicitly listed in official catalogue description
Prerequisites & course information
Prerequisite: BUSM606 ; and BUSM624 . Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business. Credit Only Granted for: BUDT775 or BUSM764 .
Sources
- Course catalogue ↗2026-2027