BUSO 612
Marketing Management
Analysis of marketing problems and evaluation of specific marketing efforts regarding the organization's products and services, pricing activities, channel selection, and promotion strategies in both domestic and international markets.
Prerequisites & course information
Restriction: Must be in Business and Management (Master's) program; or permission of BMGT-Robert H. Smith School of Business. Credit Only Granted for: EMBA757 or BUSO612 .
Sources
- Course catalogue ↗2026-2027