BUSO 740
Customer Lifetime Valuation
This course focuses on managing customers of a business, whether in B2B or B2C space, as a portfolio of equity. It provides an understanding of the current and future value of customers to the business. Topics include selective acquisition, development, and retention of customers using latest developments in information technology.
Topics
- selective acquisition
- development
- and retention of customers using latest developments in information technology
Topics explicitly listed in official catalogue description
Prerequisites & course information
Prerequisite: BUSI650 ; or BUSM612 ; or BUSO612 . Restriction: Must be admitted to the appropriate graduate business program; or permission of the Masters Programs Office at the Robert H. Smith School of Business.
Sources
- Course catalogue ↗2026-2027