Social Media: an Italian Perspective

3 Credits

The world of social media has its own specialized vocabulary. Key terms such as "social media strategy", "followers", "engagement" and "content marketing" will form the basis of our study. Nowadays, thanks to the internet, the small market downtown has enlarged its boundaries worldwide and mere shouting louder has been replaced by advertising through social media. Hence, the title of this course: Social media, yes, but from an Italian perspective.