Marketing Simulation
This is a capstone marketing course that is taught primarily through the simulation MARKSTRAT. As we go through the simulation we will discuss marketing strategies designed to manage products in selected market segments. Topics covered include competitor analysis, buyer analysis, market segments, and product strengths and weaknesses; product related issues are identified and marketing strategies developed, assessed and implemented. The material is then complemented with the MARKSTRAT simulation. The prerequisite for this course is Marketing Management or Marketing Strategy.
Topics
- competitor analysis
- buyer analysis
- market segments
- and product strengths and weaknesses
- product related issues are identified and marketing strategies developed
- assessed and implemented
Topics explicitly listed in official catalogue description
Prerequisites & course information
Restriction: Must be in Executive MBA program. Additional Information: Students must have completed Marketing Management or Marketing Strategy coursework.
Sources
- Course catalogue ↗2026-2027