The Innovation Studio: Experience Design in Performance Contexts

3 Credits

When you think of classical music, do you picture ball gowns, men in powdered wigs, and music to fall asleep to? For many, these common misconceptions create barriers to encountering live classical music. The Academy for Innovation & Entrepreneurship partners with the National Orchestral Institute + Festival to challenge long-standing assumptions and explore the potential for belonging, experimentation, and awe that live classical music offers. This interdisciplinary design studio serves as a collaborative, experiential space to explore and develop ideas for future NOI+F festivals. We'll cover tenets of Experience Design like Phase 0, relational empathy, immersion, world building, and diagramming, and draw on practices such as Futuring, Improv, and Human-Centered Design to create innovative, audience-centered experiments. Whatever your experience level with classical music, design, or powdered wigs, you'll deepen your creative intuition and uncover new ways of working and thinking.