INAG 103
Agricultural Marketing
Principles of market demand are used to develop a consumer oriented market strategy for agricultural businesses. Topics include market structures, target marketing, market segmentation, niche marketing and direct marketing. Market concepts unique to agriculture products are also covered.
Topics
- market structures
- target marketing
- market segmentation
- niche marketing and direct marketing
Topics explicitly listed in official catalogue description
Prerequisites & course information
Restriction: Must be in a major in AGNR-College of Agriculture & Natural Resources; or permission of AGNR-Institute of Applied Agriculture department. Additional Information: Priority in enrollment will be given to students within the Institute of Applied Agriculture. Course cannot be used to fulfill a requirement for a Robert H. Smith School of Business major or minor.
Sources
- Course catalogue ↗2026-2027