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JOUR 657

Social Media Content Creation, Audience Engagement and Analytics

3 Credits

Provides students with an overview of social media best practices for journalists, and will work to develop their skills in social content creation, audience engagement, sourcing and verification and analytics. By the end of this course, students will have the practical skills needed to manage a social media account for themselves or contribute to the management of a news organization's social media presence.

Prerequisites & course information

Corequisite: JOUR620 ; or permission of the department. Credit Only Granted for: JOUR657 , JOUR668D or JOUR368D. Formerly: JOUR668D.

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