KNES 483
Sport Marketing and Media
Industry practices in sport marketing and media. Marketing strategies and consumer behavior in different sport contexts. Critical examination of selected social and economic issues related to the buying and selling of sport.
Prerequisites & course information
Prerequisite: Minimum grade of C- in KNES287 . Recommended: KNES355 . Restriction: Must be in a major within the SPHL-Kinesiology department; and must have earned a minimum of 75 credits.
Sources
- Course catalogue ↗2026-2027
- Catalogue entry ↗
Catalogue variants
- Sport Marketing and Media · 3 Credits