Public Image Management and Policy Solutions

3 Credits

Explores how to mitigate and solve image management problems that arise in organizations. Students will learn how to evaluate their organization, make recommendations for future development, and implement the practical aspects of the solution. Problems arise daily in organizations. Leaders need effective strategies to mitigate and solve these problems. While some problems are structural, daily problems often focus on social interactions among people. The course will focus on evaluating the source of problems, enhancing cultural competency among employees, restructuring and rebranding the organization, managing public image, and forming and implementing innovative policy solutions for long-term goals.