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BUSADMIN B734

Experiential Entrepreneurship

Graduate

Fall 2026

Topics

  • entrepreneurship
  • decision making
  • case studies
  • artificial intelligence

Readings

  • Required case: Base44: A One-Person AI Company Picks a Path
    See source
  • Required case: DOUBL Vision: Hard Decisions in an Early-Stage Start-Up
    See source
  • Required case: FreshPal Farm: An Immigrant Entrepreneur's Greenhouse Venture in Western Canada
    See source
  • Required case: Maha Al Sibai: Lead Enterprise or Stay Artist?
    See source
  • Required case: Jill Draeger
    See source
  • Required case: Optelic: Fundraising Decisions at an Artificial Intelligence Start-Up
    See source
  • Required case: Big Boom Beverages: Fight or Flight?
    See source
  • Required case: Dinr: My First Start-Up (A)
    See source
  • Required case: Glamping Ukraine: An Entrepreneur's Pivots, Agility, and Resilience Within War
    See source
  • Required case: The New Protein Buzz: Can Legendary Foods Africa Feed the World with Insects?
    See source
Sources