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BUSADMIN M727

Marketing Communication

Graduate

Fall 2026

Topics

  • communication
  • integrated marketing communications
  • positioning
  • stakeholders
  • consumer behaviour
  • options

Readings

  • Beloved Brands: The Playbook for How to Build a Brand Your Consumers Will Love
    Graham Robertson · 2022 · required
  • The Smart Advertising Book: How to Deliver Advertising That Grows Your Brand
    Dan White · 2024 · recommended/optional
  • Optional podcast: Under the Influence with Terry O’Reilly (CBC).
    See source
Sources