everything.study
BUSADMIN M731

Marketing Research

Graduate

Fall 2026

Topics

  • marketing research
  • research design
  • sampling
  • factor analysis
  • hypothesis testing
  • regression
  • decision making
  • quantitative research
  • data visualization
  • Excel

Readings

  • R for Marketing Research and Analytics
    Chris Chapman; Elea McDonnell Feit · 2nd · required
  • Marketing Research Essentials
    Carl McDaniel Jr.; Roger Gates · 2016 · required
  • Marketing Research: Methodological Foundation
    Churchill; Iacobucci · 13th · recommended/optional
  • Practical Marketing Research: A Guidebook for Marketing Insights
    C. Chakrapani; K. Deal; J. Levitin · 2020 · recommended/optional
  • Chakrapani, C., K. Deal and J. Levitin. Practical Marketing Research: A $ 69 Guidebook for Marketing Insights, Standard Research Systems, 2020. Bookstore and Amazon
    See source
Sources