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BUSADMIN M733

Marketing Analytics

Graduate

Fall 2026

Topics

  • marketing analytics
  • causal inference
  • machine learning
  • research design
  • causality
  • marketing research
  • linear regression
  • regression
  • business analytics
  • case studies

Readings

  • Data Analysis with RStudio: An Easygoing Introduction
    Franz Kronthaler; Silke Zöllner · required
  • The Effect: An Introduction to Research Design and Causality
    Nick Huntington-Klein · required
  • R for Marketing Research and Analytics
    Chris Chapman; Elea McDonnell Feit · 2nd · required
  • Data Science for Public Policy
    Jeffrey C. Chen; Edward A. Rubin; Gary J. Cornwall · required
Fall 2025 · C01

Readings

  • Data Analysis With Rstudio
    Franz Kronthaler · Required
    ISBN 9783662625170
Sources