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BUSADMIN M734

Strategic Marketing Analysis

Graduate

Winter 2026 · Strat.Mkt Analysis · C01

Readings

  • Etext Marketing Strategy - 6 Month Access
    Palmatier · Required
    ISBN 9781352011470; 9781352011463
Winter 2026

Topics

  • new products
  • communication
  • simulation
  • decision making
  • marketing strategy
  • interviews
  • factor analysis
  • cluster analysis
  • regression

Readings

  • Marketing Strategy: Based on First Principles and Data Analytics
    Robert W. Palmatier; Srihari Sridhar · 2nd · required
Sources